Alliance Loyalty Program is the new amazing way to reward yourself for being a great customer! This loyalty program will allow you get incentives for doing what you already love, being a loyal customer. Wondering what your favorite store is rewarding today? Get up to date information on store rewards by using Alliance Loyalty! By quick search and general nearby location find out who is ready to give back for your loyalty. Always stumbling for loyalty cards in your pockets? Well now with Alliance Loyalty you can get scanned and rewarded as easy as 1-2-3.